Personal branding gives you the edge to stand out from the crowd whether you want to attract more business offers or job offers. Your personal branding helps your reputation to precede you.

In this workshop, you will learn to identify your unique value offering to the marketplace and learn to promote yourself in the online and the offline world. Even though personal branding isn’t the idea of selling yourself, you will learn to attract opportunities that will correspond with your profile and interests.

  • Go from being mere expert to becoming an authority in your field
  • Go from a social media user to a social media influencer
  • Increase your trust quotient and credibility in the marketplace
  • Advance your career, gain followers and build unparallel reputation

Module One: Understanding Personal Branding

  • Learn Importance concepts about branding
  • Recognize the importance of a Personal Brand
  • Personal branding examples: Real life case studies of Personal Branding successes and failures

Module Two: Defining your brand

  • Discover your authentic self: your Uniqueness, Passion, Expertise, Skills, Experiences and Strengths
  • Defining your personal Values, your Mission and ultimate Value Proposition
  • Conduct a self -audit to identify your ‘Personal Assets’
  • Identify and articulate what differentiates you from the rest
  • Understand your unique strengths and brand key words
  • Brand audit: Evaluate your current brand reach and impact
  • Define a personal positioning that is authentic, unique and relevant to your brand
  • Define specific brand goals

Module Three: Thought leadership

  • How to brand your Professional Image
  • Get clear on your Subject Matter Expertise (riches on the niches)
  • Gain clarity on three components to personal branding- Authority, Online identity and Personal Style

Module Four: Promoting yourself

  • How to become an influencer both in the online and offline world
  • The art of influencing your target audience
  • Articulating Your Value Proposition through books, blogs, vlogs, speaking platform etc.
  • Expanding your Social clout and building an impressive online presence
  • Develop your brand packaging through social media, Personal website, online portfolio etc.

Module Five: Executive presence:

  • Learn to command attention in any crowd
  • Speak and present with confidence
  • Networking skills, introducing yourself
  • Q&A
Who can attend:

Top Executives, Founders, Entrepreneurs or Professionals in any field